I knew I might be in trouble when I clicked on a Google search result and the page that opened was crawling with ads. Then the page clicked-over to a different site on its own: To an article in Vogue I believe. The article itself didn’t look especially threatening, but that’s not a site I visit – and most importantly, I hadn’t done anything to be taken there.
Everything seemed fine after that, but later I clicked the icon to open Microsoft Word and received a UAC (User Account Control) warning from Windows indicating that a program it didn’t trust was trying to start. Any time a Microsoft application isn’t recognized by a Microsoft operating system, something is clearly amiss. I’ve used Word zillions of times with no issue like this, which reinforced that something was wrong, so I didn’t allow it to start. The same thing happened later when I started Outlook, and then Java, underscoring that I had a serious problem.
Sometimes Low-Tech Marketing is Very Effective
This morning I was driving along, minding my own business, when I encountered a dozen or more enthusiastic young people waving home-made signs for their car wash. My car was due for a wash, and I do like to support folks who are willing to get out there and work for a cause, so they had my attention.
Then I spotted the sign: The one that said Make Mom Happy and Wash the Car
That was completely unfair – but effective. In fact, far more effective than a hand-scrawled sign has any right to be. If your neighborhood is anything like mine, you’ve passed hand-written signs guaranteeing to refinance your home, offering a lucrative work-from-home job, or perhaps something else that might sound a little too good to be true. I don’t pay them any attention; do you? Their rough nature doesn’t instill confidence that the people who created the signs are really in the business of high finance or sophisticated marketing.