I enjoyed reading about the Northwest Pinball & Arcade Show, and not just a because of my interest in retro technology. I was particularly intrigued by a company listed in the Show Sponsors section. When I saw the logo for PinballBulbs, the lightbulb above my own head lit-up. I was reminded of the rallying cry for sales and marketing people to Find a need and fill it.
Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!
Sharing What You Know
Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.
It used to be that if you needed a security system at home or at the office, you’d call an alarm company.
They would provide the full package:
- Provide and install a security system, complete with a console and sensors and the wires that connected everything
- Monitor the system from their office, and notify the police or fire department if something bad happened
- You would enable and disable the system using a key or keypad on the console, but the alarm company took care of the rest
That model served a lot of people for several decades, and there is no shortage of companies offering that kind of service today. (In some markets, you’ll encounter ads for security systems several times daily on radio, TV, and other media.)
Some things are easy to predict. Some are hard. I’ll try to include some of each kind.
Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.
Here we go!
11/30/13 – Updated to reflect Giving Tuesday 2013
You’ve finished the Thanksgiving leftovers, survived Black Friday, and your Cyber Monday purchases are on their way to you. What’s next?
I knew I might be in trouble when I clicked on a Google search result and the page that opened was crawling with ads. Then the page clicked-over to a different site on its own: To an article in Vogue I believe. The article itself didn’t look especially threatening, but that’s not a site I visit – and most importantly, I hadn’t done anything to be taken there.
Everything seemed fine after that, but later I clicked the icon to open Microsoft Word and received a UAC (User Account Control) warning from Windows indicating that a program it didn’t trust was trying to start. Any time a Microsoft application isn’t recognized by a Microsoft operating system, something is clearly amiss. I’ve used Word zillions of times with no issue like this, which reinforced that something was wrong, so I didn’t allow it to start. The same thing happened later when I started Outlook, and then Java, underscoring that I had a serious problem.
Sometimes the "Under Construction" sign is actually a Diversion
I’ll bet you remember not so many years ago when someone would grab a domain, put up an image of a shovel or some workers with the catchy title like “Under Construction,” and maybe get back to it eventually. A lot of the time that was just a diversion: It was a parked domain and nobody was really working on the site at all. Have you ever done that?
Well, I really am working on the site, but I’m new to WordPress. This may be ugly for a while, but I’m going to leave it visible rather than putting up a hokey sign.
Maybe I will add a picture too. Michael E. Casey was good enough to post the above photo on Flickr and flag it Free Use. Thanks Michael!