Marketing & Technology Observations http://stevecase.org/blog Always asking "What are you trying to accomplish?" Sat, 11 May 2013 23:36:27 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Can Your Company Improve Its Marketing By Giving It Away? http://stevecase.org/blog/index.php/can-your-company-improve-its-marketing-by-giving-it-away/ http://stevecase.org/blog/index.php/can-your-company-improve-its-marketing-by-giving-it-away/#comments Wed, 01 May 2013 02:51:20 +0000 Steve Case http://stevecase.org/blog/?p=266 This is a guest post by Mack Collier, author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans Let’s consider the marketing for two products you have bought. The first … Continue reading →

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]]> http://stevecase.org/blog/index.php/can-your-company-improve-its-marketing-by-giving-it-away/feed/ 0 There’s No Such Thing as Bad Publicity… Right? http://stevecase.org/blog/index.php/theres-no-such-thing-as-bad-publicity-right/ http://stevecase.org/blog/index.php/theres-no-such-thing-as-bad-publicity-right/#comments Tue, 05 Feb 2013 05:19:00 +0000 Steve Case http://stevecase.org/blog/?p=199 It’s been said that “any publicity is good publicity.” The corollary, “there’s no such thing as bad publicity,” is in good company with other variations. Some TV ads during the Super Bowl stretched that concept, perhaps to the breaking point. … Continue reading →

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]]> http://stevecase.org/blog/index.php/theres-no-such-thing-as-bad-publicity-right/feed/ 12 My First Ten Thousand Tweets http://stevecase.org/blog/index.php/my-first-ten-thousand-tweets/ http://stevecase.org/blog/index.php/my-first-ten-thousand-tweets/#comments Thu, 31 Jan 2013 06:02:28 +0000 Steve Case http://stevecase.org/blog/?p=201 It seems it wasn’t that long ago when I posted tweet number 1000. In fact, number 100, wasn’t that long ago. I opened my Twitter account (JoeBugBuster) in 2008, on September 11, but I hardy touched it for several years. … Continue reading →

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