Tag Archives: Customer Service

Make Mom Happy

Low-Tech Advertising Works!

Make Mom Happy

Sometimes Low-Tech Marketing is Very Effective

This morning I was driving along, minding my own business, when I encountered a dozen or more enthusiastic young people waving home-made signs for their car wash. My car was due for a wash, and I do like to support folks who are willing to get out there and work for a cause, so they had my attention.

Then I spotted the sign: The one that said Make Mom Happy and Wash the Car

That was completely unfair – but effective. :-)  In fact, far more effective than a hand-scrawled sign has any right to be. If your neighborhood is anything like mine, you’ve passed hand-written signs guaranteeing to refinance your home, offering a lucrative work-from-home job, or perhaps something else that might sound a little too good to be true. I don’t pay them any attention; do you? Their rough nature doesn’t instill confidence that the people who created the signs are really in the business of high finance or sophisticated marketing.

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