Category Archives: Marketing

The Genius Behind Small Business Saturday

Small Business Saturday is held annually on the Saturday after Thanksgiving. Looking at that another way, it’s sandwiched between Black Friday, Cyber Monday, and Giving Tuesday.

Small Business Saturday Rocks

I heard people talking about Small Business Saturday days before Black Friday kicked-off. That’s pretty impressive, considering that it was launched less than a decade ago.

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WordCamp is a Playground for WordPress People

I just got back from WordCamp Seattle 2017, and it was the best I’ve attended so far. WordCamps are regional, annual gatherings of people with a shared interest in WordPress. This blog runs on WordPress software, and it’s in good company: Over 25% of the world’s web sites run on WordPress.

This year I was an attendee, a contributor, and a speaker. I enjoyed that four sessions were available to chose from every hour, and on Sunday one of those sessions was the Contributor Track.

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Selling Eclipse Glasses

Eclipse glasses became nearly impossible to find a week prior to the Great American Eclipse. Since the glasses are the only way to view the eclipse safely, demand swelled and counterfeits abounded.

Amazon made the situation plain by flagging at least some of their eclipse glasses as :

Currently unavailable. 
We don’t know when or if this item will be back in stock.

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When Next Day Shipping Takes a Week

I previously wrote about how Amazon is Taking Over the WorldAmazon‘s Prime Day (which actually ran 30 hours this year) only underscores that impression. The marketing and sales bonanza “surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history.”

Can You Have Too Many Choices?

Amazon Prime members can chose from a variety of shipping options that may include same-day, one-day, next-day, "Standard" and "No-Rush"
Amazon Prime members can chose from a variety of free shipping options

Amazon’s Prime members can chose from a variety of shipping options that may include:

  • Same-day
  • Next day (“One-Day”)
  • Second day (“Two-Day”)
  • “Standard”
  • “No-Rush”

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Think Twice about Crowdfunding Technology Products

Many say crowdfunding is a great way to support a cause or product that you believe in or want to encourage. It’s the financial version of crowdsourcing. I have supported over a dozen crowdfunding campaigns myself, ranging from movies to mine removal.

Crowdfunding lets you experience The Thrill of Victory… and The Agony of Defeat

As suggested by the opening to ABC’s Wide World of Sports, you win some and you lose some. When it comes to crowdfunding, the project can go any of three ways:

  • Doesn’t raise enough in pledges and they are never collected
  • Collects the pledges and accomplishes what they said they’d do
  • Collects the pledges and doesn’t accomplish what they said they’d do

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Historic Agreement between Washington Redskins, Atlanta Braves, Cleveland Indians

For several years, the Washington Redskins, Atlanta Braves, Cleveland Indians and several other sports teams have been accused of team names that are insensitive to Native Americans. In a historic agreement, each team will change their official name and mascot simultaneously. The date for this change has not yet been agreed-upon.

Sports Teams Come Together

Navy Adm. James A. Winnefeld, Jr., vice chairman of the Joint Chiefs of Staff and Mr. Jim Folk, vice president of Ballpark Operations discuss the "Chief Wahoo" battle flag that was flown on the now decommissioned USS Cleveland for nearly a decade. This flag was given to Major League Baseball Hall of Fame Inductee and World War II Navy veteran Bob Feller on August 30, 2006. (DOD Photo By: U.S. Army Staff Sgt Sun L. Vega, Joint Staff)
Navy Adm. James A. Winnefeld, Jr., vice chairman of the Joint Chiefs of Staff and Mr. Jim Folk, vice president of Ballpark Operations discuss the “Chief Wahoo” battle flag (DOD Photo By: U.S. Army Staff Sgt Sun L. Vega, Joint Staff)

The three teams hope to set an example for other teams. Each will change their name, mascot, and logo. The Chief Wahoo logo has been particularly contentious and will be the first to go.

In some cases that will even include discontinuation of gestures, such as the Tomahawk Chop.

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