Category Archives: Marketing

Happy 15th Birthday WordPress!

Fifteen years ago today the first version of WordPress became available for download. Today WordPress powers over 25% of the world’s web sites.

WordPress.tv and Me

I’ve been tinkering with HTML for 17 years, but when I started to get serious about blogging I moved my site to WordPress. That was in 2012, and WordPress was already nine years old. I made lots of newbie mistakes and came-up with all kinds of ways to break my site.

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The Superhero, the Producer and the Director

When I was invited to a screening of The Space Between with director, producer and actor Amy Jo Johnson, I knew I was going to meet a superhero. Johnson was an original Power Ranger. (The first Pink Power Ranger to be specific.)

I ran into the Power Rangers once at Emerald City Comicon but they were cosplayers. Johnson is the real deal, both as a Power Ranger and an actress in general. Her dozens of TV and film credits include starring roles in FelicityFlashpoint, and The Division.

The Superhero and The Space Between

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The Genius Behind Small Business Saturday

Small Business Saturday is held annually on the Saturday after Thanksgiving. Looking at that another way, it’s sandwiched between Black Friday, Cyber Monday, and Giving Tuesday.

Small Business Saturday Rocks

I heard people talking about Small Business Saturday days before Black Friday kicked-off. That’s pretty impressive, considering that it was launched less than a decade ago.

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WordCamp is a Playground for WordPress People

I just got back from WordCamp Seattle 2017, and it was the best I’ve attended so far. WordCamps are regional, annual gatherings of people with a shared interest in WordPress. This blog runs on WordPress software, and it’s in good company: Over 25% of the world’s web sites run on WordPress.

This year I was an attendee, a contributor, and a speaker. I enjoyed that four sessions were available to chose from every hour, and on Sunday one of those sessions was the Contributor Track.

The One-Man Focus Group

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Selling Eclipse Glasses

Eclipse glasses became nearly impossible to find a week prior to the Great American Eclipse. Since the glasses are the only way to view the eclipse safely, demand swelled and counterfeits abounded.

Amazon made the situation plain by flagging at least some of their eclipse glasses as :

Currently unavailable. 
We don’t know when or if this item will be back in stock.

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When Next Day Shipping Takes a Week

I previously wrote about how Amazon is Taking Over the WorldAmazon‘s Prime Day (which actually ran 30 hours this year) only underscores that impression. The marketing and sales bonanza “surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history.”

Can You Have Too Many Choices?

Amazon Prime members can chose from a variety of shipping options that may include same-day, one-day, next-day, "Standard" and "No-Rush"
Amazon Prime members can chose from a variety of free shipping options

Amazon’s Prime members can chose from a variety of shipping options that may include:

  • Same-day
  • Next day (“One-Day”)
  • Second day (“Two-Day”)
  • “Standard”
  • “No-Rush”

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