Category Archives: Marketing

There’s No Such Thing as Bad Publicity… Right?

It’s been said that “any publicity is good publicity.” The corollary, “there’s no such thing as bad publicity,” is in good company with other variations. Some TV ads during the Super Bowl stretched that concept, perhaps to the breaking point.

Why the Super Bowl?

Super Bowl TV AdThe Super Bowl is perhaps unique in sports in that many people watching the game on TV don’t even like football. They actually ignore the game and focus on the commercials. Between the football lovers and the ad lovers, there is an enormous audience available to advertisers who are willing to spend an enormous amount of money to make a quick pitch. (In 2013, “enormous money” meant nearly $4 Million per ad.)

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Marketing, Technology, and Social Media Predictions for 2013

Some things are easy to predict. Some are hard. I’ll try to include some of each kind.

2013Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.

Here we go! Continue reading Marketing, Technology, and Social Media Predictions for 2013

If it Bleeds, It Leads: The Marketing of Trauma

Years ago I recognized that TV news had become primarily entertainment.

For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.

After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:

Those who don’t believe in an afterlife now have a way to be immortalized in this life.

Continuous News Coverage

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National Grandparents Day – Please Gift Responsibly

Happy Grandparents Day Scribbles
A scribble picture from a child to a grandparent

In 1978 the US Congress passed legislation proclaiming the first Sunday after Labor Day  as National Grandparents Day. For 2015 that falls on September 13th, begging the question of how – or whether – you plan to observe it.

Some would say it’s just another Hallmark holiday, suggesting that it’s a “made up” holiday concocted primarily so that Hallmark and other companies can profit from it. Certainly money is made relative to Grandparents Day, but the same can be said for birthdays, Easter, Christmas, and a variety of other holidays.

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