Category Archives: Marketing

Marketing, Technology, and Social Media Predictions for 2013

Some things are easy to predict. Some are hard. I’ll try to include some of each kind.

2013Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.

Here we go! Continue reading Marketing, Technology, and Social Media Predictions for 2013

If it Bleeds, It Leads: The Marketing of Trauma

Years ago I recognized that TV news had become primarily entertainment.

For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.

After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:

Those who don’t believe in an afterlife now have a way to be immortalized in this life.

Continuous News Coverage

Continue reading If it Bleeds, It Leads: The Marketing of Trauma

National Grandparents Day – Please Gift Responsibly

Happy Grandparents Day ScribblesIn 1978 the US Congress passed legislation proclaiming the first Sunday after Labor Day  as National Grandparents Day. For 2015 that falls on September 13th, begging the question of how – or whether – you plan to observe it.

Some would say it’s just another Hallmark holiday, suggesting that it’s a “made up” holiday concocted primarily so that Hallmark and other companies can profit from it. Certainly money is made relative to Grandparents Day, but the same can be said for birthdays, Easter, Christmas, and a variety of other holidays.

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A Pox on Gift Shops

Candles in a gift shop windowI’ve referred to gift shops as places that sell things you wouldn’t buy for yourself. Recently I had to clean out a house that included gifts like these that had become a burden. In fact, an entire cabinet was filled with candles received as gifts.

As I was filling (and hauling) boxes, I was not thinking nice things about the nice people in the nice gift shops selling those nice gifts. Quite the contrary, I thought about the people who wanted to do something nice by giving a friend or loved-one something they’d enjoy looking at, not realizing the recipient would eventually need to do something with it. It was also a wake-up call to me that I want to deal with my own clutter now rather than subjecting someone else to it later. Not only does it take up space, but clutter is unhealthy.

Continue reading A Pox on Gift Shops