The book’s introduction starts with an overview of three transformations that followed the mainframes:
From mainframes to interacting with desktop computers using a keyboard
The graphical user interface (GUI), and specifically the mouse
Touch interfaces, including mobile devices
The Fourth Transformation? That would be “Spatial Computing.”
The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”
Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”
They were not the first to take advantage of what’s hot, and won’t be the last. However, some have done it better than others.
Keep it Relevant
Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.
Usually I’m Steve Case the Xerox guy, or the Dell guy, or the JoeBugBuster guy. Sometimes someone confuses me with the other Steve Case, like the person who recently sent me this thoughtfully crafted invitation on LinkedIn:
I’m getting in touch as I’m really looking forward to your insights at South by South West (SXSW) in Austin next week and I’d like to connect with you on LinkedIn if that’s ok?
Good luck with all the good work!
The South by Southwest Connection
I’ve never even been to South by Southwest. In fact, when I worked for Dell and visited the Austin area a few times a year, I deliberately avoided visiting during SxSW. Flights and hotel rooms were painfully hard to come by as Downtown Austin hosted the festivities.
When people see my tweets, they often ask “why JoeBugBuster?”
My first tech job was at a now-defunct startup called MicroRight. The company offered vertical market software and systems for video stores. At one point I was doing software testing, and really took the job to heart. Apparently I did a good job, because I was nicknamed BugBuster in recognition of the number of bugs I identified.
The name stuck. I even named my first web site BugBuster’s Best, complete with a spider dropping down a web strand.