I just got back from WordCamp Seattle 2017, and it was the best I’ve attended so far. WordCamps are regional, annual gatherings of people with a shared interest in WordPress. This blog runs on WordPress software, and it’s in good company: Over 25% of the world’s web sites run on WordPress.
For several years, the Washington Redskins, Atlanta Braves, Cleveland Indians and several other sports teams have been accused of team names that are insensitive to Native Americans. In a historic agreement, each team will change their official name and mascot simultaneously. The date for this change has not yet been agreed-upon.
Sports Teams Come Together
In some cases that will even include discontinuation of gestures, such as the Tomahawk Chop.
Andy Warhol famously suggested that “In the future, everyone will be world-famous for 15 minutes.” In time, the phrase 15 minutes of fame came to more generally refer to short-lived media publicity or celebrity of an individual or phenomenon.
Out of the blue, I received a tweet from the Think Tank Media Group that I’d made their “list of top 50 Twitter influencers!”.
I started to really appreciate futurists Robert Scoble and Shel Israel through their 2013 book Age of Context: Mobile, Sensors, Data and the Future of Privacy . It focused on emerging interactive technologies, and shared some companies to watch. Wearable computing, one of the key focus areas of that book, plays a huge part in their new one.
IN THE BEGINNING, there were mainframes
The book’s introduction starts with an overview of three transformations that followed the mainframes:
- From mainframes to interacting with desktop computers using a keyboard
- The graphical user interface (GUI), and specifically the mouse
- Touch interfaces, including mobile devices
The Fourth Transformation? That would be “Spatial Computing.”
The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”
They were not the first to take advantage of what’s hot, and won’t be the last. However, some have done it better than others.
Keep it Relevant
Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.
Usually I’m Steve Case the Xerox guy, or the Dell guy, or the JoeBugBuster guy. Sometimes someone confuses me with the other Steve Case, like the person who recently sent me this thoughtfully crafted invitation on LinkedIn:
I’m getting in touch as I’m really looking forward to your insights at South by South West (SXSW) in Austin next week and I’d like to connect with you on LinkedIn if that’s ok?
Good luck with all the good work!
The South by Southwest Connection
I’ve never even been to South by Southwest. In fact, when I worked for Dell and visited the Austin area a few times a year, I deliberately avoided visiting during SxSW. Flights and hotel rooms were painfully hard to come by as Downtown Austin hosted the festivities.