Category Archives: Social Media

Marketing, Technology, and Social Media Predictions for 2013

Some things are easy to predict. Some are hard. I’ll try to include some of each kind.

2013Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.

Here we go! Continue reading Marketing, Technology, and Social Media Predictions for 2013

If it Bleeds, It Leads: The Marketing of Trauma

Years ago I recognized that TV news had become primarily entertainment.

For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.

After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:

Those who don’t believe in an afterlife now have a way to be immortalized in this life.

Continuous News Coverage

Continue reading If it Bleeds, It Leads: The Marketing of Trauma