Category Archives: Technology

15 Minutes of Fame

Andy Warhol famously suggested that “In the future, everyone will be world-famous for 15 minutes.” In time, the phrase 15 minutes of fame came to more generally refer to short-lived media publicity or celebrity of an individual or phenomenon.

Lightning Strikes

Out of the blue, I received a tweet from the Think Tank Media Group that I’d made their “list of top 50 Twitter influencers!”.

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How Augmented Reality and Artificial Intelligence Change Everything

I started to really appreciate futurists Robert Scoble and Shel Israel through their 2013 book Age of Context: Mobile, Sensors, Data and the Future of Privacy . It focused on emerging interactive technologies, and shared some companies to watch. Wearable computing, one of the key focus areas of that book, plays a huge part in their new one.

IN THE BEGINNING, there were mainframes

The book’s introduction starts with an overview of three transformations that followed the mainframes:

  1. From mainframes to interacting with desktop computers using a keyboard
  2. The graphical user interface (GUI), and specifically the mouse
  3. Touch interfaces, including mobile devices

The Fourth Transformation? That would be “Spatial Computing.”

The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”

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How Amazon is Taking Over the World and Why You Might Want to Help

Amazon is taking over the world, or so it sometimes seems. They convinced the US Postal service to bring back Sunday deliveries. Sometimes people casually refer to having “tons of stuff,” while Amazon sells tons of stuff every day. Their building boom in the Seattle area includes everything from conventional offices and warehouses to biosphere domes. Increasingly, Amazon is entering the shipping business as well.

Amazon Prime Air

Prototype of an Amazon Prime Air package delivery drone
Prototype of a Prime Air delivery drone. Photo courtesy Amazon.com

The Prime Air brand initially launched with their delivery drone project. Evolving US regulations relative to UAVs (unmanned aerial vehicles) have contributed to development challenges.

The brand made it to the real world sooner than anyone expected. Their first cargo aircraft, dubbed Amazon One, is prominently labeled Prime Air. It was revealed to the public with a flyover at Seattle’s annual Seafair festival. The prime number in the aircraft’s tail number is a subtle nod to the observant.

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The Final Countdown for Free Windows 10 Upgrades

Microsoft’s Windows 10 has been hanging over my head like the Sword of Damocles. On the one hand, a free upgrade is a good thing. Microsoft has been marketing that for months. On the other hand, I had issues while upgrading another PC.

The Edge browser built into Windows 10 has received a lot of criticism for having less functionality than the browsers most people are used to. Browsers like FireFox, Safari, Chrome, and Microsoft’s own Internet Explorer have set the bar. I knew from prior experience that while Internet Explorer still exists on a Windows 10 machine, it’s pretty well hidden.

The Promise of Cortana

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3 Ways Companies Leveraged the News for Marketing

Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”

They were not the first to take advantage of what’s hot, and won’t be the last. However, some have done it better than others.

Keep it Relevant

Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.

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Who Is JoeBugBuster?

When people see my tweets, they often ask “why JoeBugBuster?”

BugBuster’s Beginning

My first tech job was at a now-defunct startup called MicroRight. The company offered vertical market software and systems for video stores. At one point I was doing software testing, and really took the job to heart. Apparently I did a good job, because I was nicknamed BugBuster in recognition of the number of bugs I identified.

The name stuck. I even named my first web site BugBuster’s Best, complete with a spider dropping down a web strand.

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