Category Archives: Technology

The Final Countdown for Free Windows 10 Upgrades

Microsoft’s Windows 10 has been hanging over my head like the Sword of Damocles. On the one hand, a free upgrade is a good thing. Microsoft has been marketing that for months. On the other hand, I had issues while upgrading another PC.

The Edge browser built into Windows 10 has received a lot of criticism for having less functionality than the browsers most people are used to. Browsers like FireFox, Safari, Chrome, and Microsoft’s own Internet Explorer have set the bar. I knew from prior experience that while Internet Explorer still exists on a Windows 10 machine, it’s pretty well hidden.

The Promise of Cortana

Continue reading The Final Countdown for Free Windows 10 Upgrades

3 Ways Companies Leveraged the News for Marketing

Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”

They were not the first to take advantage of what’s hot, and won’t be the last. However, some have done it better than others.

Keep it Relevant

Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.

Continue reading 3 Ways Companies Leveraged the News for Marketing

Who Is JoeBugBuster?

When people see my tweets, they often ask “why JoeBugBuster?”

BugBuster’s Beginning

My first tech job was at a now-defunct startup called MicroRight. The company offered vertical market software and systems for video stores. At one point I was doing software testing, and really took the job to heart. Apparently I did a good job, because I was nicknamed BugBuster in recognition of the number of bugs I identified.

The name stuck. I even named my first web site BugBuster’s Best, complete with a spider dropping down a web strand.

Continue reading Who Is JoeBugBuster?

Tesla, Consumer Reports and Exceeding Expectations

Some at Consumer Reports were no-doubt trying to figure out a good way to explain how their much-vaunted ratings system had broken.

Turning Lemons into Lemonade

As it turned out, Consumer Reports cleverly decided to trumpet that their ratings system had been broken. The strategy worked so well that their web site crashed, apparently under the load of all the interest raised by the headline: Tesla Model S P85D Breaks Consumer Reports’ Ratings System.

Continue reading Tesla, Consumer Reports and Exceeding Expectations

How to Survive Naked and Afraid

When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.

For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:

Continue reading How to Survive Naked and Afraid

Wi-Fi Wonders Come at a Price – maybe loss of your Privacy

Wi-Fi is Wonderful

The constant supply of data to your smartphone, tablet, and other mobile devices makes life easier. The reliable connection to the Internet without using your data plan allotment is priceless. That’s why your family and friends all ask for your Wi-Fi connection information.

The Dark Side

However, the Wireless Access Point (WAP) that provides the signal to you and yours can also be a spy in your home or office. The default configuration when you take it out of the box makes it easy for the bad guys to take control of it.

Continue reading Wi-Fi Wonders Come at a Price – maybe loss of your Privacy