Category Archives: Technology

Who Is JoeBugBuster?

When people see my tweets, they often ask “why JoeBugBuster?”

BugBuster’s Beginning

My first tech job was at a now-defunct startup called MicroRight. The company offered vertical market software and systems for video stores. At one point I was doing software testing, and really took the job to heart. Apparently I did a good job, because I was nicknamed BugBuster in recognition of the number of bugs I identified.

The name stuck. I even named my first web site BugBuster’s Best, complete with a spider dropping down a web strand.

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Tesla, Consumer Reports and Exceeding Expectations

Some at Consumer Reports were no-doubt trying to figure out a good way to explain how their much-vaunted ratings system had broken.

Turning Lemons into Lemonade

As it turned out, Consumer Reports cleverly decided to trumpet that their ratings system had been broken. The strategy worked so well that their web site crashed, apparently under the load of all the interest raised by the headline: Tesla Model S P85D Breaks Consumer Reports’ Ratings System.

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How to Survive Naked and Afraid

When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.

For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:

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Wi-Fi Wonders Come at a Price – maybe loss of your Privacy

Wi-Fi is Wonderful

The constant supply of data to your smartphone, tablet, and other mobile devices makes life easier. The reliable connection to the Internet without using your data plan allotment is priceless. That’s why your family and friends all ask for your Wi-Fi connection information.

The Dark Side

However, the Wireless Access Point (WAP) that provides the signal to you and yours can also be a spy in your home or office. The default configuration when you take it out of the box makes it easy for the bad guys to take control of it.

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The End of an Era – SkyMall Files for Bankruptcy

If you fly, you’ve seen the SkyMall catalog in the seat-back pocket in front of you. It’s been a great business model, marketing to a captive audience that may have nothing better to do for hours than watch the in-flight entertainment and read the seat-pocket reading material.

Of course a lot has changed since SkyMall came into being a quarter-century ago. Catalogs are getting thinner, and though paper catalogs aren’t going away just yet, less are printed every year. Due in part to reduced mail volumes, the United States Postal Service is losing money, and is slowing service while raising rates.

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3 Reasons Your Web Site Needs to be Mobile Friendly – and how Google is Forcing Your Hand

More and more people are using mobile devices to access the web. Why does that matter to you?

Your Customers Care

Increasing numbers of your customers use mobile devices, not only to look at information, but to buy things using those devices. For example, 37% of US iPhone Users are Buying via Mobile.

If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.

Apps Can’t Do Everything

Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.

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