Some at Consumer Reports were no-doubt trying to figure out a good way to explain how their much-vaunted ratings system had broken.
Turning Lemons into Lemonade
As it turned out, Consumer Reports cleverly decided to trumpet that their ratings system had been broken. The strategy worked so well that their web site crashed, apparently under the load of all the interest raised by the headline: Tesla Model S P85D Breaks Consumer Reports’ Ratings System.
Continue reading Tesla, Consumer Reports and Exceeding Expectations
When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.
For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:
Continue reading How to Survive Naked and Afraid
Wi-Fi is Wonderful
The constant supply of data to your smartphone, tablet, and other mobile devices makes life easier. The reliable connection to the Internet without using your data plan allotment is priceless. That’s why your family and friends all ask for your Wi-Fi connection information.
The Dark Side
However, the Wireless Access Point (WAP) that provides the signal to you and yours can also be a spy in your home or office. The default configuration when you take it out of the box makes it easy for the bad guys to take control of it.
Continue reading Wi-Fi Wonders Come at a Price – maybe loss of your Privacy
If you fly, you’ve seen the SkyMall catalog in the seat-back pocket in front of you. It’s been a great business model, marketing to a captive audience that may have nothing better to do for hours than watch the in-flight entertainment and read the seat-pocket reading material.
Of course a lot has changed since SkyMall came into being a quarter-century ago. Catalogs are getting thinner, and though paper catalogs aren’t going away just yet, less are printed every year. Due in part to reduced mail volumes, the United States Postal Service is losing money, and is slowing service while raising rates.
Continue reading The End of an Era – SkyMall Files for Bankruptcy
More and more people are using mobile devices to access the web. Why does that matter to you?
Your Customers Care
Increasing numbers of your customers use mobile devices, not only to look at information, but to buy things using those devices. For example, 37% of US iPhone Users are Buying via Mobile.
If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.
Apps Can’t Do Everything
Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.
Continue reading 3 Reasons Your Web Site Needs to be Mobile Friendly – and how Google is Forcing Your Hand
I enjoyed reading about the Northwest Pinball & Arcade Show, and not just a because of my interest in retro technology. I was particularly intrigued by a company listed in the Show Sponsors section. When I saw the logo for PinballBulbs, the lightbulb above my own head lit-up. I was reminded of the rallying cry for sales and marketing people to Find a need and fill it.
Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!
Sharing What You Know
Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.
Continue reading Find a Need and Fill It