Some things are easy to predict. Some are hard. I’ll try to include some of each kind.
Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.
Here we go!
- We will continue to see ads that make us want to buy something – as well as those that unintentionally discourage us from buying things we already wanted to buy
- There will be a notable increase in ads for gyms and exercise centers during the first few weeks of the year, followed by increased membership and people flocking to gyms – which will in turn return to normal levels by February
- More and more “free” web sites will struggle with ways to monetize, whether that means increasing advertising (potentially losing some eyeballs in the process), or charging a fee
- Moore’s Law will continue to be challenged by the laws of physics – and creative scientists and engineers will continue to find new ways to make CPUs smaller and faster
- The last few years have seen more and different XaaS offerings, and increasing kinds and amounts of data are stored in the cloud – trends which will only accelerate
- Phones will continue to get smarter – with the occasional challenge
- So long as the media continues to immortalize criminals with round-the-clock coverage, social media will continue to flow with a commensurate number of opinions on how to deal with the problem
- More and more print publications will stop printing, such as Newsweek which is producing its final printed magazine on December 31
- Privacy will become an even bigger and higher-profile issue than it is now:
Prediction for 2013: Someone will say something bad about Facebook and Privacy, and it will go viral. #toolschat
— Linda Bernstein (@wordwhacker) December 6, 2012
I admit that the one about marketing and sales of gym memberships was a gimme – that happens every year. The Facebook privacy prediction from Linda Bernstein is probably pretty safe, too. What do you think of the rest of my predictions? (Share your comments below.)