I was puzzled that Costco never made any effort to find out why I was no longer a member, and never even acknowledged my departure as a customer. Their emails kept coming, and when I unsubscribed from those there was again a deafening silence.
My experience with Consumer Reports was completely the opposite. I unsubscribed online and was immediately surveyed as to why I was leaving, how they could do better, and whether I’d consider coming back. They even asked if I’d be interested in joining a focus group with fellow ex-subscribers.