Tag Archives: Marketing

The Genius Behind Small Business Saturday

Small Business Saturday is held annually on the Saturday after Thanksgiving. Looking at that another way, it’s sandwiched between Black Friday, Cyber Monday, and Giving Tuesday.

Small Business Saturday Rocks

I heard people talking about Small Business Saturday days before Black Friday kicked-off. That’s pretty impressive, considering that it was launched less than a decade ago.

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Low-Tech Advertising Works!

This morning I was driving along, minding my own business, when I encountered a dozen or more enthusiastic young people waving home-made signs for their car wash. My car was due for a wash, and I do like to support folks who are willing to get out there and work for a cause, so they had my attention.

Then I spotted the sign: The one that said Make Mom Happy and Wash the Car

That was completely unfair – but effective. 🙂  In fact, far more effective than a hand-scrawled sign has any right to be. If your neighborhood is anything like mine, you’ve passed hand-written signs guaranteeing to refinance your home, offering a lucrative work-from-home job, or perhaps something else that might sound a little too good to be true. I don’t pay them any attention; do you? Their rough nature doesn’t instill confidence that the people who created the signs are really in the business of high finance or sophisticated marketing.

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