Tag Archives: NostalgiaChat

Find a Need and Fill It

I enjoyed reading about the Northwest Pinball & Arcade Show, and not just a because of my interest in retro technology. Logo for PinBallBulbs, offering light bulbs for pinball machines at http://www.pinballbulbs.com/I was particularly intrigued by a company listed in the Show Sponsors section. When I saw the logo for PinballBulbs, the lightbulb above my own head lit-up. I was reminded of the rallying cry for sales and marketing people to Find a need and fill it.

Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!

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Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.

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