Hi. I’m Steve Case and up until recently I was a Senior Systems Engineer for Dell. Not that most people understand what a Systems Engineer is.

Photo of Steve CaseI could give you a link to any of a number of definitions for Systems Engineering, but I’m happy giving you mine: Understanding enough about everything in your areas of expertise that you understand how the different parts work, how they work together, and what it looks like when something isn’t working. I spend the majority of my time learning how things work, helping others learn how things work, and applying the parts to the whole. My trademark question is “What are you trying to accomplish?

Since I’m a detail person, I tend to notice what works and what doesn’t work without even giving it much conscious thought. Lately I’ve been noticing a lot of awful marketing, especially ads on TV and radio. You’re not supposed to insult your potential customers, right?

Oh – why a blog? Funny thing: I was never intending to blog. I didn’t think I’d have much to say. After posting a lot on Twitter, I found I came up with lots of things I wanted to share. Of course being able to use more than 140 characters here is a big plus. :-)

Let me know what you think, either by commenting on a post or by using the Contact page.

Oh, let’s not forget the disclaimer: Opinions here are my own, not those of my employer or anyone else.



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Always asking "What are you trying to accomplish?"