Small Business Saturday is held annually on the Saturday after Thanksgiving. Looking at that another way, it’s sandwiched between Black Friday, Cyber Monday, and Giving Tuesday.
Small Business Saturday Rocks
I heard people talking about Small Business Saturday days before Black Friday kicked-off. That’s pretty impressive, considering that it was launched less than a decade ago.
Small businesses like it. Folks who support small businesses like it, and who doesn’t like small? Local businesses have a reputation for the kind of personal service that you might not receive from a bureaucracy or impersonal multinational corporation.
In the beginning, I was a support tech at a vertical market startup. The developer asked me to try to find issues with the software, and I found some – including one major bug. He dubbed me Bug Buster, and the nickname stuck.
It was only logical that my first site was called BugBuster’s Best. It was a very simple site, and I prided myself on hand-coding it using Notepad. The next incarnation was Steve Case’s Place. Since it was still a simple, hand-coded site, it was easy to migrate to the stevecase.org domain when I acquired it. I completely gutted it soon after that, because my original content had been pretty random.
Twitter’s 140-character limit was far too little for some topics, so I decided it was time to compliment my microblogging with a full-on blog. The hosting company where my site lived offered WordPress as a free blogging platform, so the obvious choice was to start with that.
When I moved my mouse to logon to Windows 10 I was startled. It wasn’t the new background photo on the lock screen that got my attention, though it was more colorful than usual.
Microsoft displays various nature photos on the Windows 10 lock screen, like the two tropical birds that were displayed this morning. However, that’s not what caught my attention this time.
This is so wrong
The disconcerting part was the text at the top left of the screen that said “Discover Adobe Photoshop Elements 15“. Near the center of the screen another blurb said “Save now on Adobe Photoshop Elements 15“. Assuming Adobe didn’t hack Windows 10, Microsoft was complicit in this commercial advertisement.
The book’s introduction starts with an overview of three transformations that followed the mainframes:
From mainframes to interacting with desktop computers using a keyboard
The graphical user interface (GUI), and specifically the mouse
Touch interfaces, including mobile devices
The Fourth Transformation? That would be “Spatial Computing.”
The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”