Amazon is taking over the world, or so it sometimes seems. They convinced the US Postal service to bring back Sunday deliveries. Sometimes people casually refer to having “tons of stuff,” while Amazon sells tons of stuff every day. Their building boom in the Seattle area includes everything from conventional offices and warehouses to biosphere domes. Increasingly, Amazon is entering the shipping business as well.
The brand made it to the real world sooner than anyone expected. Their first cargo aircraft, dubbed Amazon One, is prominently labeled Prime Air. It was revealed to the public with a flyover at Seattle’s annual Seafair festival. The prime number in the aircraft’s tail number is a subtle nod to the observant.
Microsoft’s Windows 10 has been hanging over my head like the Sword of Damocles. On the one hand, a free upgrade is a good thing. Microsoft has been marketing that for months. On the other hand, I had issues while upgrading another PC.
Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”
They were not the first to take advantage of what’s hot, and won’t be the last. However, some have done it better than others.
Keep it Relevant
Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.