If you fly, you’ve seen the SkyMall catalog in the seat-back pocket in front of you. It’s been a great business model, marketing to a captive audience that may have nothing better to do for hours than watch the in-flight entertainment and read the seat-pocket reading material.
I’ve been simplifying my life, which included a cancellation binge. I cancelled my Consumer Reports subscription, and allowed my Costco membership to lapse.
I was puzzled that Costco never made any effort to find out why I was no longer a member, and never even acknowledged my departure as a customer. Their emails kept coming, and when I unsubscribed from those there was again a deafening silence.
My experience with Consumer Reports was completely the opposite. I unsubscribed online and was immediately surveyed as to why I was leaving, how they could do better, and whether I’d consider coming back. They even asked if I’d be interested in joining a focus group with fellow ex-subscribers.
This morning as the sun was rising, snow was falling on the memorial commemorating where four Lakewood police officers were killed. The community still remembers that day that drew the community together, five years ago today.
Heart in the Snow
An early snow is on the ground, and the wind-chill is in the mid-twenties, but business is unusually brisk at Blue Steele Coffee. People make a point of coming here to pay their respects on November 29, remembering that morning in 2009 when four officers paid the ultimate price.
Permanent memorials were dedicated one year later, here and at the Lakewood Police Department’s headquarters. The one outside the coffee shop was built on the corner where the original, makeshift memorial had grown.
If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.
Apps Can’t Do Everything
Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.
At opening time, when the clock struck 10, the show was still waking up. The check-in line had become blessedly short, some of the vendors were still stocking their racks, and some of the artists hadn’t yet arrived. “Artist Alley” saw the artists (“comic guests“) chatting with the early-arrivers, and some of the media guests didn’t even have lines yet.
Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!
Sharing What You Know
Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.