It’s been said that “any publicity is good publicity.” The corollary, “there’s no such thing as bad publicity,” is in good company with other variations. Some TV ads during the Super Bowl stretched that concept, perhaps to the breaking point.
Why the Super Bowl?
The Super Bowl is perhaps unique in sports in that many people watching the game on TV don’t even like football. They actually ignore the game and focus on the commercials. Between the football lovers and the ad lovers, there is an enormous audience available to advertisers who are willing to spend an enormous amount of money to make a quick pitch. (In 2013, “enormous money” meant nearly $4 Million per ad.)