Usually I’m Steve Case the Xerox guy, or the Dell guy, or the JoeBugBuster guy. Sometimes someone confuses me with the other Steve Case, like the person who recently sent me this thoughtfully crafted invitation on LinkedIn:
Hi Steve,
I’m getting in touch as I’m really looking forward to your insights at South by South West (SXSW) in Austin next week and I’d like to connect with you on LinkedIn if that’s ok?
Good luck with all the good work!
Xxxx
The South by Southwest Connection
I’ve never even been to South by Southwest. In fact, when I worked for Dell and visited the Austin area a few times a year, I deliberately avoided visiting during SxSW. Flights and hotel rooms were painfully hard to come by as Downtown Austin hosted the festivities.