Some at Consumer Reports were no-doubt trying to figure out a good way to explain how their much-vaunted ratings system had broken.
Turning Lemons into Lemonade
As it turned out, Consumer Reports cleverly decided to trumpet that their ratings system had been broken. The strategy worked so well that their web site crashed, apparently under the load of all the interest raised by the headline: Tesla Model S P85D Breaks Consumer Reports’ Ratings System.
I’ve been simplifying my life, which included a cancellation binge. I cancelled my Consumer Reports subscription, and allowed my Costco membership to lapse.
I was puzzled that Costco never made any effort to find out why I was no longer a member, and never even acknowledged my departure as a customer. Their emails kept coming, and when I unsubscribed from those there was again a deafening silence.
My experience with Consumer Reports was completely the opposite. I unsubscribed online and was immediately surveyed as to why I was leaving, how they could do better, and whether I’d consider coming back. They even asked if I’d be interested in joining a focus group with fellow ex-subscribers.
If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.
Apps Can’t Do Everything
Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.
At opening time, when the clock struck 10, the show was still waking up. The check-in line had become blessedly short, some of the vendors were still stocking their racks, and some of the artists hadn’t yet arrived. “Artist Alley” saw the artists (“comic guests“) chatting with the early-arrivers, and some of the media guests didn’t even have lines yet.
Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!
Sharing What You Know
Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.