I pass several coffee shops and kiosks on the way to my favorite one. Certainly I could save a little time and mileage by stopping at one of those, but going the extra mile is worth it to me.
What makes Blue Steele Coffee Company worth the longer drive? In fact, how do folks know Blue Steele exists? They don’t do much marketing beyond social media postings on Facebook. Thanks to word-of-mouth advertising, they’re known for several things including their coffee, their service, and their history.
They bring me my food and drink. (They don’t make me listen for my order to be called the way fast food places and some coffee shops do.) That’s a big deal to me, especially if I’m meeting someone.