Category Archives: General

General, Marketing, Social Media

The Other Steve Case

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Usually I’m Steve Case the Xerox guy, or the Dell guy, or the JoeBugBuster guy. Sometimes someone confuses me with the other Steve Case, like the person who recently sent me this thoughtfully crafted invitation on LinkedIn:

Hi Steve,

I’m getting in touch as I’m really looking forward to your insights at South by South West (SXSW) in Austin next week and I’d like to connect with you on LinkedIn if that’s ok?

Good luck with all the good work!

Xxxx

The South by Southwest Connection

I’ve never even been to South by Southwest. In fact, when I worked for Dell and visited the Austin area a few times a year, I deliberately avoided visiting during SxSW. Flights and hotel rooms were painfully hard to come by as Downtown Austin hosted the festivities.

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Customer Service, General, Marketing

5 Reasons I Visit an Inconvenient Coffee Shop – and You Should Too

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I pass several coffee shops and kiosks on the way to my favorite one. Certainly I could save a little time and mileage by stopping at one of those, but going the extra mile is worth it to me.

What makes Blue Steele Coffee Company worth the longer drive? In fact, how do folks know Blue Steele exists? They don’t do much marketing beyond social media postings on Facebook. Thanks to word-of-mouth advertising, they’re known for several things including their coffee, their service, and their history.

Personal Service

They bring me my food and drink. (They don’t make me listen for my order to be called the way fast food places and some coffee shops do.) That’s a big deal to me, especially if I’m meeting someone.

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General, Technology

How to Survive Naked and Afraid

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When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.

For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:

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Customer Service, General, Marketing

Emerald City Comicon draws 80,000 fans to Seattle

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When I previously wrote about comic book shows and their fans, I was talking about small-to-medium shows like the Jet City Comic Show. Their site states that “Jet City started in order to fill in the void for a quality one-day show for fans and dealers.”

Comic-Con International is the 800 pound gorilla, and Emerald City Comicon (ECCC) bears a strong family resemblance. This year they brought in 80,000 fans and took over the Washington State Convention Center in the middle of Seattle, despite the Department of Transportation shutting down multiple vectors into town. The DOT earned some jabs from Comicon attendees after declaring that there would be “no major events this weekend,” but it didn’t keep the fans away.

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General

Gone But Not Forgotten – The Lakewood Four, Five Years After

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This morning as the sun was rising, snow was falling on the memorial commemorating where four Lakewood police officers were killed. The community still remembers that day that drew the community together, five years ago today.

Heart in the Snow

Heart in the snow at the Lakewood Police Officers Memorial outside Blue Steele coffee in Parkland, WA
Heart drawn in the snow at the memorial outside Blue Steele Coffee

An early snow is on the ground, and the wind-chill is in the mid-twenties, but business is unusually brisk at Blue Steele Coffee. People make a point of coming here to pay their respects on November 29, remembering that morning in 2009 when four officers paid the ultimate price.

Permanent memorials were dedicated one year later, here and at the Lakewood Police Department’s headquarters. The one outside the coffee shop was built on the corner where the original, makeshift memorial had grown.

Four Coffee Cups

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General, Marketing, Social Media, Technology

If it Bleeds, It Leads: The Marketing of Trauma

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Years ago I recognized that TV news had become primarily entertainment.

For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.

After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:

Those who don’t believe in an afterlife now have a way to be immortalized in this life.

Continuous News Coverage

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