I pass several coffee shops and kiosks on the way to my favorite one. Certainly I could save a little time and mileage by stopping at one of those, but going the extra mile is worth it to me.
What makes Blue Steele Coffee Company worth the longer drive? In fact, how do folks know Blue Steele exists? They don’t do much marketing beyond social media postings on Facebook. Thanks to word-of-mouth advertising, they’re known for several things including their coffee, their service, and their history.
They bring me my food and drink. (They don’t make me listen for my order to be called the way fast food places and some coffee shops do.) That’s a big deal to me, especially if I’m meeting someone.
When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.
For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:
This morning as the sun was rising, snow was falling on the memorial commemorating where four Lakewood police officers were killed. The community still remembers that day that drew the community together, five years ago today.
Heart in the Snow
An early snow is on the ground, and the wind-chill is in the mid-twenties, but business is unusually brisk at Blue Steele Coffee. People make a point of coming here to pay their respects on November 29, remembering that morning in 2009 when four officers paid the ultimate price.
Permanent memorials were dedicated one year later, here and at the Lakewood Police Department’s headquarters. The one outside the coffee shop was built on the corner where the original, makeshift memorial had grown.
Years ago I recognized that TV news had become primarily entertainment.
For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.
After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:
Clearly, to go out in a big way you should make a very public attack: The media will immortalize you.