Many say crowdfunding is a great way to support a cause or product that you believe in or want to encourage. It’s the financial version of crowdsourcing. I have supported over a dozen crowdfunding campaigns myself, ranging from movies to mine removal.
Crowdfunding lets you experience The Thrill of Victory… and The Agony of Defeat
As suggested by the opening to ABC’s Wide World of Sports, you win some and you lose some. When it comes to crowdfunding, the project can go any of three ways:
Doesn’t raise enough in pledges and they are never collected
Collects the pledges and accomplishes what they said they’d do
Collects the pledges and doesn’t accomplish what they said they’d do
When I moved my mouse to logon to Windows 10 I was startled. It wasn’t the new background photo on the lock screen that got my attention, though it was more colorful than usual.
Microsoft displays various nature photos on the Windows 10 lock screen, like the two tropical birds that were displayed this morning. However, that’s not what caught my attention this time.
This is so wrong
The disconcerting part was the text at the top left of the screen that said “Discover Adobe Photoshop Elements 15“. Near the center of the screen another blurb said “Save now on Adobe Photoshop Elements 15“. Assuming Adobe didn’t hack Windows 10, Microsoft was complicit in this commercial advertisement.
The book’s introduction starts with an overview of three transformations that followed the mainframes:
From mainframes to interacting with desktop computers using a keyboard
The graphical user interface (GUI), and specifically the mouse
Touch interfaces, including mobile devices
The Fourth Transformation? That would be “Spatial Computing.”
The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”