Andy Warhol famously suggested that “In the future, everyone will be world-famous for 15 minutes.” In time, the phrase 15 minutes of fame came to more generally refer to short-lived media publicity or celebrity of an individual or phenomenon.
Out of the blue, I received a tweet from the Think Tank Media Group that I’d made their “list of top 50 Twitter influencers!”.
I started to really appreciate futurists Robert Scoble and Shel Israel through their 2013 book Age of Context: Mobile, Sensors, Data and the Future of Privacy . It focused on emerging interactive technologies, and shared some companies to watch. Wearable computing, one of the key focus areas of that book, plays a huge part in their new one.
The book’s introduction starts with an overview of three transformations that followed the mainframes:
The Fourth Transformation? That would be “Spatial Computing.”
The Fourth Transformation didn’t initially seem especially interested in discussing the actual technology. The focus was more on how retailers and marketers had better get with the program of augmented reality /virtual reality / mixed reality technologies. “If you are part of a big brand, you need to know about this now so you can understand how your customer relationships are about to change and so you begin to adjust course.”
Continue reading How Augmented Reality and Artificial Intelligence Change Everything
Amazon is taking over the world, or so it sometimes seems. They convinced the US Postal service to bring back Sunday deliveries. Sometimes people casually refer to having “tons of stuff,” while Amazon sells tons of stuff every day. Their building boom in the Seattle area includes everything from conventional offices and warehouses to biosphere domes. Increasingly, Amazon is entering the shipping business as well.
The Prime Air brand initially launched with their delivery drone project. Evolving US regulations relative to UAVs (unmanned aerial vehicles) have contributed to development challenges.
The brand made it to the real world sooner than anyone expected. Their first cargo aircraft, dubbed Amazon One, is prominently labeled Prime Air. It was revealed to the public with a flyover at Seattle’s annual Seafair festival. The prime number in the aircraft’s tail number is a subtle nod to the observant.
Continue reading How Amazon is Taking Over the World and Why You Might Want to Help
Microsoft’s Windows 10 has been hanging over my head like the Sword of Damocles. On the one hand, a free upgrade is a good thing. Microsoft has been marketing that for months. On the other hand, I had issues while upgrading another PC.
The Edge browser built into Windows 10 has received a lot of criticism for having less functionality than the browsers most people are used to. Browsers like FireFox, Safari, Chrome, and Microsoft’s own Internet Explorer have set the bar. I knew from prior experience that while Internet Explorer still exists on a Windows 10 machine, it’s pretty well hidden.
Continue reading The Final Countdown for Free Windows 10 Upgrades
Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”
They were not the first to take advantage of what’s hot, and won’t be the last. However, some do it better than others.
Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.
Continue reading 3 Ways Companies Leveraged the News for Marketing
Usually I’m Steve Case the Xerox guy, or the Dell guy, or the JoeBugBuster guy. Sometimes someone confuses me with the other Steve Case, like the person who recently sent me this thoughtfully crafted invitation on LinkedIn:
Hi Steve,
I’m getting in touch as I’m really looking forward to your insights at South by South West (SXSW) in Austin next week and I’d like to connect with you on LinkedIn if that’s ok?
Good luck with all the good work!
Xxxx
I’ve never even been to South by Southwest. In fact, when I worked for Dell and visited the Austin area a few times a year, I deliberately avoided visiting during SxSW. Flights and hotel rooms were painfully hard to come by as Downtown Austin hosted the festivities.
