Fifty Shades of Grey was all over the news. Lovers stores took advantage of all the press by putting-up banners asking “What’s Your Shade?”
They were not the first to take advantage of what’s hot, and won’t be the last. However, some do it better than others.
Keep it Relevant
Pi Day has been gaining visibility in recent years, with observances including math discussions and eating pie. What caught my attention this time was how WDLabs ran with it as a marketing opportunity.
Continue reading 3 Ways Companies Leveraged the News for Marketing
When people see my tweets, they often ask “why JoeBugBuster?”
My first tech job was at a now-defunct startup that offered vertical market software and systems for video stores. At one point I was doing software testing, and really took the job to heart. Apparently I did a good job, because I was nicknamed BugBuster in recognition of the number of bugs I identified.
The name stuck. I even named my first web site BugBuster’s Best, complete with a spider dropping down a web strand.
Continue reading Who Is JoeBugBuster?
Some at Consumer Reports were no-doubt trying to figure out a good way to explain how their much-vaunted ratings system had broken.
Turning Lemons into Lemonade
As it turned out, Consumer Reports cleverly decided to trumpet that their ratings system had been broken. The strategy worked so well that their web site crashed, apparently under the load of all the interest raised by the headline: Tesla Model S P85D Breaks Consumer Reports’ Ratings System.
Continue reading Tesla, Consumer Reports and Exceeding Expectations
When Discovery launched Naked and Afraid in 2013, I didn’t plan to watch it. Survival shows are not new, and the provocative title didn’t appeal to me. Survivor, for one, has been around for more than fifteen years and was responsible for the concept of being “voted off the island.” Reality shows have been with us for decades. Naked and Afraid just sounded like more of the same.
For whatever reason, I ended-up recording the first episode, which was broadcast on June 23, 2013. The routine hasn’t varied much:
Continue reading How to Survive Naked and Afraid
Wi-Fi is Wonderful
The constant supply of data to your smartphone, tablet, and other mobile devices makes life easier. The reliable connection to the Internet without using your data plan allotment is priceless. That’s why your family and friends all ask for your Wi-Fi connection information.
The Dark Side
However, the Wireless Access Point (WAP) that provides the signal to you and yours can also be a spy in your home or office. The default configuration when you take it out of the box makes it easy for the bad guys to take control of it.
Continue reading Wi-Fi Wonders Come at a Price – maybe loss of your Privacy
If you fly, you’ve seen the SkyMall catalog in the seat-back pocket in front of you. It’s been a great business model, marketing to a captive audience that may have nothing better to do for hours than watch the in-flight entertainment and read the seat-pocket reading material.
Of course a lot has changed since SkyMall came into being a quarter-century ago. Catalogs are getting thinner, and though paper catalogs aren’t going away just yet, less are printed every year. Due in part to reduced mail volumes, the United States Postal Service is losing money, and is slowing service while raising rates.
Continue reading The End of an Era – SkyMall Files for Bankruptcy