If you fly, you’ve seen the SkyMall catalog in the seat-back pocket in front of you. It’s been a great business model, marketing to a captive audience that may have nothing better to do for hours than watch the in-flight entertainment and read the seat-pocket reading material.
Of course a lot has changed since SkyMall came into being a quarter-century ago. Catalogs are getting thinner, and though paper catalogs aren’t going away just yet, less are printed every year. Due in part to reduced mail volumes, the United States Postal Service is losing money, and is slowing service while raising rates.
Continue reading The End of an Era – SkyMall Files for Bankruptcy
More and more people are using mobile devices to access the web. Why does that matter to you?
Your Customers Care
Increasing numbers of your customers use mobile devices, not only to look at information, but to buy things using those devices. For example, 37% of US iPhone Users are Buying via Mobile.
If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.
Apps Can’t Do Everything
Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.
Continue reading 3 Reasons Your Web Site Needs to be Mobile Friendly – and how Google is Forcing Your Hand
I enjoyed reading about the Northwest Pinball & Arcade Show, and not just a because of my interest in retro technology. I was particularly intrigued by a company listed in the Show Sponsors section. When I saw the logo for PinballBulbs, the lightbulb above my own head lit-up. I was reminded of the rallying cry for sales and marketing people to Find a need and fill it.
Seriously? A company that exists to sell lightbulbs for pinball machines? A bit of investigation confirmed that they specialize in lights and lighting upgrades for pinball machines!
Sharing What You Know
Light bulbs for pinball machines? That’s an awfully narrow niche, but apparently there’s a need for them. I suspect the proprietors didn’t start with a brainstorming session and end up with an inspiration to sell a very specific product into a very specialized market. They were probably already involved with pinball machines and saw the need to replace or upgrade the many light bulbs they contain.
Continue reading Find a Need and Fill It
It used to be that if you needed a security system at home or at the office, you’d call an alarm company.
They would provide the full package:
- Provide and install a security system, complete with a console and sensors and the wires that connected everything
- Monitor the system from their office, and notify the police or fire department if something bad happened
- You would enable and disable the system using a key or keypad on the console, but the alarm company took care of the rest
That model served a lot of people for several decades, and there is no shortage of companies offering that kind of service today. (In some markets, you’ll encounter ads for security systems several times daily on radio, TV, and other media.)
Continue reading How Technology Changed our Perception of Security
Some things are easy to predict. Some are hard. I’ll try to include some of each kind.
Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.
Here we go! Continue reading Marketing, Technology, and Social Media Predictions for 2013
Years ago I recognized that TV news had become primarily entertainment.
For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.
After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:
Those who don’t believe in an afterlife now have a way to be immortalized in this life.
Continuous News Coverage
Continue reading If it Bleeds, It Leads: The Marketing of Trauma