More and more people are using mobile devices to access the web. Why does that matter to you?
Your Customers Care
Increasing numbers of your customers use mobile devices, not only to look at information, but to buy things using those devices. For example, 37% of US iPhone Users are Buying via Mobile.
If your site isn’t friendly to mobile devices, your potential customers may go elsewhere. Even existing customers may be tempted by the web sites of your competitors.
Apps Can’t Do Everything
Your web site needs to work with mobile devices. Smaller companies, and those that don’t regularly interact with their customers online via their mobile devices, may not even have an app. People who want to find out more about the company or the products will still need to use your web site, so it had better work well with mobile.