When is the last time you watched a TV commercial more than once. On purpose.
While I was skipping past commercials during a program I’d recorded, one ad caught my eye. I actually skipped back to watch this “Holiday Surprise” commercial from Kohl’s. I was touched, and checked-out the #ShowKindness hashtag shown at the end of the video.
It hit a chord with me and I checked if the video was on YouTube. Clearly it resonated with many other people, since it had been watched hundreds of thousands of times. After watching it a couple more times, I shared it across several social media sites, like this post on Twitter:
Love this #ShowKindness Christmas ad from @Kohls. That's the way #marketing should work. 🙂 http://t.co/aOsrz7TwJd
— Steve Case (@JoeBugBuster) December 21, 2013
Why Such a Big Impact?
Continue reading When Marketing Doesn’t Feel Like Advertising