Have you seen the commercial with the guy in the toll booth? The guy takes a sly look back and forth, pulls out an Almond Joy candy bar, and palm trees suddenly fill the booth. It’s a well-executed ad, but why does the “unwrap paradise” theme not work for me?
One other thing I should mention: I like Mounds candy bars, the companion product in the ad. Maybe I’m just not motivated by the thought of plastic palm trees popping-up around my desk. Maybe it’s something else: That ad doesn’t really touch my senses – except that I do perceive the texture and scent of plastic palm branches when I see that ad.Continue reading Why do Some Ads Make You Buy – and Others Turn You Away?