Category Archives: Social Media

When Marketing Doesn’t Feel Like Advertising

When is the last time you watched a TV commercial more than once. On purpose.

321,837 YouTube ViewsWhile I was skipping past commercials during a program I’d recorded, one ad caught my eye. I actually skipped back to watch this “Holiday Surprise” commercial from Kohl’s. I was touched, and checked-out the #ShowKindness hashtag shown at the end of the video.

It hit a chord with me and I checked if the video was on YouTube. Clearly it resonated with many other people, since it had been watched hundreds of thousands of times. After watching it a couple more times, I shared it across several social media sites, like this post on Twitter:

Why Such a Big Impact?

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The Myth of the Forever Stamp

Most people appreciated when the United States Postal Service started marketing the “pricelessForever Stamp in 1997. Rosa Parks "forever" stamp; image published by United States Postal Service at https://www.usps.com/stamp-collecting/assets/images/470404-01-main-695x900.jpgThis was a great “do the right thing” moment, tacitly acknowledging that if you don’t use a stamp for a year or five, the Postal Service has still had the use of your money for that time and shouldn’t charge you extra to use it. It seems only fair that a First Class stamp should always cover the postage for a First Class letter.

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Can Your Company Improve Its Marketing By Giving It Away?

This is a guest post by Mack Collier, author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans

Rock Star MarketingLet’s consider the marketing for two products you have bought. The first is your latest car. How did that automaker market to you? You probably saw TV commercials, newspaper ads, maybe online ads as well. In other words, likely a very ‘traditional’ marketing model was used by this automaker to connect with you and get your attention.

Now recall the marketing that was used to promote the latest CD or song you bought on iTunes. How did that artist promote themselves to you? Did they use commercials? Probably not. Newspaper ads? Nope. Direct mail? Be serious.

And yet, you bought the rock star’s product, despite the fact that they did little to no direct marketing to you.

The reason why rock stars can sell their products despite the fact that they do little to no ‘traditional’ marketing represents a fundamental difference in the ways that rock stars and most brands market their products.

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There’s No Such Thing as Bad Publicity… Right?

It’s been said that “any publicity is good publicity.” The corollary, “there’s no such thing as bad publicity,” is in good company with other variations. Some TV ads during the Super Bowl stretched that concept, perhaps to the breaking point.

Why the Super Bowl?

Super Bowl TV AdThe Super Bowl is perhaps unique in sports in that many people watching the game on TV don’t even like football. They actually ignore the game and focus on the commercials. Between the football lovers and the ad lovers, there is an enormous audience available to advertisers who are willing to spend an enormous amount of money to make a quick pitch. (In 2013, “enormous money” meant nearly $4 Million per ad.)

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My First Ten Thousand Tweets

It seems it wasn’t that long ago when I posted tweet number 1000. In fact, number 100, wasn’t that long ago. I opened my Twitter account (JoeBugBuster) in 2008, on September 11, but I hardy touched it for several years.

Ten Thousand TweetsBack then I followed very few people on Twitter, and very few followed me, but they were all people I knew personally. I prided myself that all my followers were “real people – no bots.” I’m still particular who I follow, but anyone is welcome to follow me – even bots and other computer programs. I used to just tweet with people I knew IRL (In Real Life), but now I chat with people across the country and around the world.

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Marketing, Technology, and Social Media Predictions for 2013

Some things are easy to predict. Some are hard. I’ll try to include some of each kind.

2013Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.

Here we go! Continue reading Marketing, Technology, and Social Media Predictions for 2013