Small Business Saturday is held annually on the Saturday after Thanksgiving. Looking at that another way, it’s sandwiched between Black Friday, Cyber Monday, and Giving Tuesday.
Small Business Saturday Rocks
I heard people talking about Small Business Saturday days before Black Friday kicked-off. That’s pretty impressive, considering that it was launched less than a decade ago.
Small businesses like it. Folks who support small businesses like it, and who doesn’t like small? Local businesses have a reputation for the kind of personal service that you might not receive from a bureaucracy or impersonal multinational corporation.
Continue reading The Genius Behind Small Business Saturday
This morning I was driving along, minding my own business, when I encountered a dozen or more enthusiastic young people waving home-made signs for their car wash. My car was due for a wash, and I do like to support folks who are willing to get out there and work for a cause, so they had my attention.
Then I spotted the sign: The one that said Make Mom Happy and Wash the Car
That was completely unfair – but effective. 🙂 In fact, far more effective than a hand-scrawled sign has any right to be. If your neighborhood is anything like mine, you’ve passed hand-written signs guaranteeing to refinance your home, offering a lucrative work-from-home job, or perhaps something else that might sound a little too good to be true. I don’t pay them any attention; do you? Their rough nature doesn’t instill confidence that the people who created the signs are really in the business of high finance or sophisticated marketing.
Continue reading Low-Tech Advertising Works!