Tag Archives: Christmas

What You Can Learn from how Costco and Consumer Reports Deal With Quitters

I’ve been simplifying my life, which included a cancellation binge. I cancelled my Consumer Reports subscription, and allowed my Costco membership to lapse.

Deafening Silence

Costco logoI was puzzled that Costco never made any effort to find out why I was no longer a member, and never even acknowledged my departure as a customer. Their emails kept coming, and when I unsubscribed from those there was again a deafening silence.

My experience with Consumer Reports was completely the opposite. I unsubscribed online and was immediately surveyed as to why I was leaving, how they could do better, and whether I’d consider coming back. They even asked if I’d be interested in joining a focus group with fellow ex-subscribers.

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When Marketing Doesn’t Feel Like Advertising

When is the last time you watched a TV commercial more than once. On purpose.

321,837 YouTube ViewsWhile I was skipping past commercials during a program I’d recorded, one ad caught my eye. I actually skipped back to watch this “Holiday Surprise” commercial from Kohl’s. I was touched, and checked-out the #ShowKindness hashtag shown at the end of the video.

It hit a chord with me and I checked if the video was on YouTube. Clearly it resonated with many other people, since it had been watched hundreds of thousands of times. After watching it a couple more times, I shared it across several social media sites, like this post on Twitter:

Why Such a Big Impact?

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