It seems it wasn’t that long ago when I posted tweet number 1000. In fact, number 100, wasn’t that long ago. I opened my Twitter account (JoeBugBuster) in 2008, on September 11, but I hardy touched it for several years.
Back then I followed very few people on Twitter, and very few followed me, but they were all people I knew personally. I prided myself that all my followers were “real people – no bots.” I’m still particular who I follow, but anyone is welcome to follow me – even bots and other computer programs. I used to just tweet with people I knew IRL (In Real Life), but now I chat with people across the country and around the world.
Some things are easy to predict. Some are hard. I’ll try to include some of each kind.
Just for the record, I’m not giving myself any credit for things that have already happened or been announced prior to the actual start of 2013. Of course some of those things certainly might give us a bit of a head start of figuring out what’s coming.
Years ago I recognized that TV news had become primarily entertainment.
For decades, editors have said that “If it Bleeds, It Leads,” meaning that the most traumatic story would lead the newscast (even if it wasn’t the most relevant to viewers). That is all the more true in this age of round-the-clock reporting on TV, online, and social media.
After seeing all of the media attention toward multiple-victim shootings, I was reminded that the media essentially rewards violence, perhaps to the point of encouraging impressionable people to “just do it”:
Clearly, to go out in a big way you should make a very public attack: The media will immortalize you.
Have you seen the commercial with the guy in the toll booth? The guy takes a sly look back and forth, pulls out an Almond Joy candy bar, and palm trees suddenly fill the booth. It’s a well-executed ad, but why does the “unwrap paradise” theme not work for me?
One other thing I should mention: I likeMounds candy bars, the companion product in the ad. Maybe I’m just not motivated by the thought of plastic palm trees popping-up around my desk. Maybe it’s something else: That ad doesn’t really touch my senses – except that I do perceive the texture and scent of plastic palm branches when I see that ad.
Some would say it’s just another Hallmark holiday, suggesting that it’s a “made up” holiday concocted primarily so that Hallmark and other companies can profit from it. Certainly money is made relative to Grandparents Day, but the same can be said for birthdays, Easter, Christmas, and a variety of other holidays.