Like many holidays, the sentiment behind Independence Day sometimes seems overtaken by commercialization and marketing. We see “4th of July” sales, and even references to “the holiday.” Then there are the picnics, ball games, fireworks… things which actually start to sound familiar:
I am apt to believe that it will be celebrated, by succeeding Generations, as the great anniversary Festival. It ought to be commemorated, as the Day of Deliverance by solemn Acts of Devotion to God Almighty. It ought to be solemnized with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations [fireworks] from one End of this Continent to the other from this Time forward forever more.
Letter from John Adams to Abigail Adams, 3 July 1776
John Adams was one of America’s founding fathers. Clearly he didn’t think all of this merry-making distracted from the solemnity of the holiday. Quite the contrary, it emphasized what a very big deal America’s independence was – and continues to be!
You’ve seen the ads on TV: Colorful tomatoes and other vegetables flying through the air while the sound track repeatedly says “Fresh!” – as if you’re part of some experiment in Pavlovian conditioning. Sometimes the vegetables run into a knife in mid-air, though “fresh” isn’t necessarily the first word that comes to mind when I see that.
I did an experiment with some vegetables to see if fresh, wet vegetables in motion made me hungry. What do you think? These tomatoes look great to me, but seeing them in motion don’t necessarily make me any more hungry. Maybe because I took my pictures outside (instead of indoors in front of a black background) they aren’t as appealing. Maybe black or white backgrounds like the studios use are supposed to help make us even more hungry?
I knew I might be in trouble when I clicked on a Google search result and the page that opened was crawling with ads. Then the page clicked-over to a different site on its own: To an article in Vogue I believe. The article itself didn’t look especially threatening, but that’s not a site I visit – and most importantly, I hadn’t done anything to be taken there.
Everything seemed fine after that, but later I clicked the icon to open Microsoft Word and received a UAC (User Account Control) warning from Windows indicating that a program it didn’t trust was trying to start. Any time a Microsoft application isn’t recognized by a Microsoft operating system, something is clearly amiss. I’ve used Word zillions of times with no issue like this, which reinforced that something was wrong, so I didn’t allow it to start. The same thing happened later when I started Outlook, and then Java, underscoring that I had a serious problem.
This morning I was driving along, minding my own business, when I encountered a dozen or more enthusiastic young people waving home-made signs for their car wash. My car was due for a wash, and I do like to support folks who are willing to get out there and work for a cause, so they had my attention.
Then I spotted the sign: The one that said Make Mom Happy and Wash the Car
That was completely unfair – but effective. 🙂 In fact, far more effective than a hand-scrawled sign has any right to be. If your neighborhood is anything like mine, you’ve passed hand-written signs guaranteeing to refinance your home, offering a lucrative work-from-home job, or perhaps something else that might sound a little too good to be true. I don’t pay them any attention; do you? Their rough nature doesn’t instill confidence that the people who created the signs are really in the business of high finance or sophisticated marketing.
I’ll bet you remember not so many years ago when someone would grab a domain, put up an image of a shovel or some workers with the catchy title like and maybe get back to it eventually. A lot of the time that was just a diversion: It was a parked domain and nobody was really working on the site at all. Have you ever done that? 😉
Well, I really am working on the site, but I’m new to WordPress. This may be ugly for a while, but I’m going to leave it visible rather than putting up a hokey sign.